A2 has begun and I have been given the task to make a music video along with a digipack and poster. I am extremely excited about this project as I love music, and it gives me the chance to create visuals for audio and ultimately combine music with film. The task requires a lot of pre-production work, such as researching into codes and conventions of music videos and into similar products of the same genre, as well as planning the narrative, camera shots and production schedule. In terms of post-production, I will then progress to heavily evaluate my finished product.
I will be building upon the knowledge I gained in AS media regarding production, marketing, distribution and exhibition, where I will be able to put what I have learnt into practice this year. A2 also differs from AS where I will largely focus on the macro elements (audience, genre, narrative and representation), rather than the micro elements I studied last year (mise-en-scene, camera shots, sound and editing). Although I am pleased with my AS film opening project, I want to enhance the skills I learnt in order to improve the quality of my final project this year, and I believe I am giving myself the opportunity to do this by working on the music video individually instead of in a group.
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