Music Video Institutions

Music video institutions are companies who help produce and fund music videos for their signed music artists. As an audience with an interest in music videos, we watch them nearly every day as we are intrigued to see what new videos are starting trends on YouTube. It also gives us the opportunity to view our favourite artists. This brings profit for the companies. I have conducted some research on music video institutions such as EMI Music, Sony Music, Universal Music Group and Warner Music Group.

EMI Music

• One of the world’s leading music companies, as it home to some of the most successful and well known recording artists. (These artists include Lily Allen, Bat For Lashes, The Beatles, Beastie Boys, LukeBryan, Coldplay, Depeche Mode, Gorillaz, David Guetta, Iron Maiden, Norah Jones, Lady Antebellum, MassiveAttack, Kylie Minogue, Katy Perry, Pink Floyd, Corinne Bailey Rae, Sir Simon Rattle, Snoop Dogg, Tinie Tempah,Thirty Seconds To Mars, KT Tunstall, Keith Urban and Robbie Williams.)
• They bring artists and fans together by driving action and creating value wherever music is to be experienced.
• Their record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Latin, Capitol RecordsNashville, EMI Classics, EMI CMG, EMI Records Nashville, Manhattan, Parlophone, Virgin Classics and VirginRecords.
• EMI Music provides EMI’s list of artists – as well as independent labels and artists – with a global menu of commercial services and seamless access to expanding range of revenue streams and business models, including digital and physical distribution, sales, press and promotion, marketing, licensing, synch, brand partnerships, live recordings and merchandising.

Sony Music Entertainment Inc.

• Formerly known as Sony BMG Music Entertainment and changed its name to Sony Music Entertainment Inc. in October 2008. The company was founded in 2004 and is headquartered in New York.
• One of the world’s most well known music companies, as it includes ownership and distribution over music companies such as Arista Records, Columbia Records, Epic Records, J Records, Jive Records, RCA Victor Records, RCA Records, Legacy Recordings, Sonic Wave America and others.
• Sony Music’s featured artists include Avril Lavigne, Beyonce, Britney Spears, Chris Brown, Foo Fighters, Foster The People, Glee, Jackie Evancho, Pitbull, Sade, Shakira, Willow Smith and many others, who have all become music superstars.
• It offers hip hop, country, classical, gospel, pop and rock archival recordings and labels.
• Sony Music has a worldwide distribution access for music artists who want to be well-known around the globe. This consists of artists promoting their music in different countries  to attract a good fan-base that will stick behind them throughout their career.

Universal Music Group

• World’s largest music content company with market leading positions, inrecorded music, music publishing and merchandising.
• UMG’s list is comprised of artists covering the full music spectrum around the world, making UMG the leader in both international and local repertoire. (These artists include Akon, Mary J. Blige, Sheryl Crow, Busta Rhymes, Mariah Carey, Justin Bieber, Nicki Minaj, Nelly, Jennifer Lopez, LMFAO, Duffy, Bryan Adams, Adele, Taio Cruz, Cheryl Cole, Mumford and Sons, Florence + The Machine)
• The recorded music business discovers and develops recording artists and then markets and promotes their music across a wide array of formats and platforms.
• Their publishing company, Universal Music Publishing Group, discovers and develops songwriters, in which they own and administer copyrights to musical compositions for use in recordings, public performances and related uses such as films and advertisements (through television, radio, posters, billboard and many more).
• Their merchandising company, Bravado, sells artist and music branded products by multiple sales point such as fashion retail, live performances and the internet.

Warner Music Group

• Home to a collection of the best known record labels in the music industry, which includes Asylum, Atlantic, Cordless, East West, Elektra, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros and Word, as well as Warner/Chappell Music, one of the world’s leading music publisher, with a catalogue of more than one million copyrights worldwide.
• They comprise an array of businesses aimed at helping artists achieve long-term creative and financial success by providing consumers with the highest quality music content available.
• WMG is engaged in the recorded music business (including artist services) and the music publishing business.
• A leading company in national and international repertoire that operates through numerous international affiliates and licenses in more 50 countries.
• Warner Music Group’s artists include James Blunt, Paramore, T.I, Emmy Lou Harris, Kid Rock, Plan B, Josh Groban, B.o.B, Estelle, Bruno Mars, Janelle Monae and many more. These artists have become extremely successful through the guidance of Warner Music Group, in which most of these artists have published their music to a worldwide audience.