Questionnaire

Sticking to the schedule I recently created, I have spent my study period creating this questionnaire for my target audience. It's important for me to research my audience's needs as it will help me to create a video that is more likely to be successful. A questionnaire is an efficient way to obtain feedback from my target audience, as it is a method of primary research therefore it has been designed by me to gain the specific information I need. It is a form of demographic and psychographic research that also allows me to have more of a connection with my audience, as there are options that require written answers, meaning that my audience has the opportunity for their opinions to be heard. This is something that consumers don't often get in regards to larger brands, as they usually would not use questionnaires in their marketing strategies. 

Below shows the live form of my questionnaire.

I have asked questions that will help me to understand the target audience I must focus on. The first two questions will provide me with information about the demographic of my audience, as I will be discovering their age and gender. The next questions inform me of the psychographics of my audience, as I will be learning about their interests, values and beliefs.

I used Google forms to create this questionnaire, which was an application I had never used before however it was very convenient and easy to navigate and design the exact questions I wanted to ask. 

I was able to make the questionnaire in a short space of time and it also provided me with a shortcut link to share the questionnaire:

As it is a part of Google, I can access this on my mobile which means that I will be able to simply send the link in a text message where my target audience can easily access and fill out the questionnaire on their mobile phones at the click of a button. This will allow me to access results from a range of different people, rather than a group of friends who are more likely to have the similar interests and provide me with similar information. Also, I was originally planning on having to print out the questionnaire and hand it out to people in my free period tomorrow, so this will help with time management as it is saving time. However, I am still going to collect the information next Tuesday as planned, as this will allow more time to obtain results.