Demographic research shows "market segmentation according to age, race, religion, gender, family size, ethnicity, income and education. Demographics can be segmented into several markets to help an organization target its consumers more accurately." - http://study.com/academy/lesson/what-is-demographic-segmentation-in-marketing-definition-advantages-disadvantages.html
Psychographic research is "the study of personality, values, opinions, attitudes, interests and lifestyles. Because this area of research focuses on interests, attitudes and opinions, psychographic factors are also called IAO variables." - https://en.wikipedia.org/wiki/Psychographic
It is important for me to know these two types of research and understand the difference between the two as I have scheduled to create my questionnaire tomorrow so I will need to design it so that I obtain information about both the demographic and psychographic of my audience. This will help me understand my audience better and ultimately produce a product that fulfills their needs.
No comments:
Post a Comment