Based on the people who took my questionnaire, my target audience is definitely young. This means that I will need to make a product that satisfies the needs of 15-24 year olds. As I have the advantage of belonging to this age group it is naturally easier for me to understand what people my own age are interested in, e.g. if my target audience were middle aged it would be more difficult to understand their interests. Also, it means that I have access to a range of different young people, such as my friends, siblings and media class, so I am able to obtain feedback from young people easily.
In terms of ethnicity, I am aiming my product to appeal to a range of different ethnicities within youth culture, as I wouldn't like my final product to satisfy the needs of only some groups of people.
My target audience belongs to a working class background, as I am making the video on low/no budget therefore it will not be flaunting wealth and possessions - similarly to the audience of my video which means that they can relate their everyday life to the video.
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