Researching 90's Hip Hop

Since hip-hop was found to be the most popular genre for my target audience in my questionnaire, I am going to investigate some of the most popular hip-hop acts during the 90's to start my research of the codes & conventions of hip-hop, (also known as the 'Golden Age of Hip-Hop'). When I typed this into Google, I was shown many different artists:

I wanted to research more about what the 'Golden Age of Hip-Hop' entailed. Information from Wikipedia states that it is "a name given to a period in mainstream hip hop music, usually cited as the late 1980s to the early 1990s. It is said to be characterized by its diversity, quality, innovation and influence." From reading this, I know that my music video has to have an element of these four characteristics of 90's hip hop music.

Artists such as LL Cool J, Slick Rick, Run-D.M.C., Public Enemy, Beastie Boys, A Tribe Called Quest, Eric B. & Rakim, De La Soul, Ultramagnetic MC's and the Jungle Brothers have been listed as the artists most commonly associated with the phrase. It is interesting to note that many of these artists were also listed above by Google as some of the most popular hip hop artists of the 90s, such as A Tribe Called Quest, LL Cool J, Public Enemy, De La Soul, Beastie Boys and Slick Rick, so it might be worth me focusing particularly on these artists which have been mentioned in both lists.

Wikipedia also says that "Releases by these acts co-existed in this period with those of early gangsta rap artists such as Ice-T, Geto Boys and N.W.A, and party-oriented music by acts such as Kid 'n Play, The Fat Boys, DJ Jazzy Jeff & The Fresh Prince and MC Hammer", so it may be worth researching some of these artists too.

With further research I have found more hip hop artists of this era that are less well-known, such as K7, Luniz, Skee-Lo, Biz Markie and Jurassic 5.