Digipak Research

What is a digipak?

A digipak is a part of a campaign to promote the artist. A campaign will usually include:

• Recognisable font used across the campaign (album posters and digipak)
• Colour theme used throughout the campaign
• Symbolic objects or pictures etc. things that link to the artist or video

Below shows a template of a digipak, which is helpful for me imagine and structure my own product. After researching other similar products, I will put this template into Adobe Photoshop and create my digipak over the top of it.