Location

I visited the car park that I am going to be filming in, and have taken pictures of it to help with planning. I have chosen to film here because it is a location that is typical of 90s hip-hop music videos as it is urban and a public area. It also looks very similar to the car park location of Jungle's music video for their song The Heat, which is a video I am taking inspiration from when creating my own product. Also, my target audience voted car parks as their favourite location for a video.

Audience Feedback

The answers to the music video location questionnaire I have obtained are below:

The first question reveals that locations of music videos are important to just over half of my target audience (53.3%), so it is an aspect I should consider carefully to aim to satisfy these needs.




The next question tells me that music videos with one location throughout are the most popular, with 60% choosing 'one location throughout' and 40% choosing 'multiple locations throughout'. Therefore, I am likely to stick to only one location for my music video.

The last question reveals which locations are the most popular for my target audience, where car parks have been voted the most popular so I will spend most of my time researching potential car parks I could film in. The next most popular location is corner shops, so I am going to spend some time researching this as a potential location for my video.

Potential Locations Research

I have created a questionnaire n Google Forms to help understand the needs of my audience in terms of the setting of my music video. I have been provided with a link to the questionnaire and I am going to send this to the same group of people that answered my first questionnaire, so as the different needs of different demographics don't get confused. In my free period on 9th December, I am going to analyse the results I obtained. Below is the short questionnaire:

Shot Inspiration

For inspiration of what I can include in my video I am going to watch videos with a similar atmosphere and identify parts that I would be able to recreate.

Gold Dust - DJ Fresh

This video has an atmosphere that I would like to replicate as it seems like it is low-budget, yet fun and entertaining, despite not including a strong narrative, which is what I am aiming for. It is important for me to have a lot of interesting shots to keep the audience engaged without an appearance of the artist or strong narrative. Predominantly belonging to the first 30 seconds of the video, I have found many shots at the beginning of the video that I would be able to create myself which are listed below.

To the right is an establishing shot that opens the video. It sets the scene for the audience.









The image on the left is a shot of two boys casually playing basketball, which gives the audience a sense of the sports culture on their environment.




The image on the right shows a boy skateboarding - it has no relevance to the storyline but it adds to the street atmosphere.

Above is a close-up of a random guys face

The image above shows a young boy on a scooter which again evidences the culture and street atmosphere. The right image shows a longshot of a boy walking with his basketball within his environment. Below shows a different boy about to shoot his basketball. In the background is a boy riding his bike.









A girl drinking water before the double
dutch tourney begins

To the right shows a meaningless image of a boy hanging onto what looks like a playground pole. It adds to the atmosphere really well as it makes the area look rundown and ultimately adds to the low budget feel.

Image of random group of boys spectating
the double dutch

Above shows an image of hands playing card games & the image on the left shows a low angle shot of a boy with his basketball. We can see the building which looks like a block of flats in the back & the low angle shot makes him seem proud of his environment.



Day 'n' Nite - Kid Cudi

This video is set in a supermarket/corner shop and this is a vibe I could replicate to add to the casual & colourful style I am aiming for. The video shows a negative representation of females which I wont be recreating, however there are certain shots that I have taken inspiration from, which are posted below:

The corner shop setting is also present in A Tribe Called Quest's 'Oh My God' music video, so I know that if I include scenes with this location I will be fitting the video perfectly with the genre. Shots of the shop used in this video are below:

We can witness a clear distinction between the shops in the 'Day 'n' Nite' and 'Oh My God' videos, where the shop in the images to the left looks more run-down. Perhaps this is because this video was made in 1993 and Kid Cudi's video was made 16 years later in 2009. As I have mentioned in my previous research, hip hop videos in the 90s were less about showing off their wealth, so it is understandable why the shop in the video looks this way. Also, ATCQ's videos were made on a much lower budget than more recent videos.